RITA’S is a place for women who want to feel like themselves again. Not dressed up, not trying too hard — just confident, comfortable, and pulled together in clothes that actually fit their real lives. Whether you’re getting ready for a baby shower, a graduation, a girls’ weekend, or just another Tuesday running errands, we believe getting dressed should feel easy and a little joyful.

Our boutique first opened in downtown Grants Pass, Oregon in 2017, and quickly became known as a dress destination for women across Southern Oregon. In November 2024, McKenna and Kevin LaStair took over the shop with a simple goal: keep the heart of RITA’S alive while making it an even more welcoming place for women of all ages to shop together — mothers, daughters, friends, and sometimes even grandmothers. Today you’ll still find us right on the corner downtown, where locals, road-trippers, and longtime customers wander in looking for something that makes them feel good.

At RITA’S, we believe fashion should never feel intimidating. Our team is here to help you find pieces that work for your body, your life, and whatever season you’re in right now. We focus on comfortable, wearable style — soft basics you’ll reach for constantly and standout pieces that make people ask, “Where did you get that?” Most of all, we believe shopping should feel human again: real conversations, honest opinions, and a store that feels like it was built by people who genuinely care about their community.